Camarote Red

Context: Camarote Red 2023 represented RED Burger’s first step into the Salvador Carnival, a project that allowed the brand to move beyond the restaurant environment and become part of one of Brazil’s most vibrant cultural experiences. The challenge wasn’t only about promoting the brand during Carnival, but about creating an atmosphere that felt immersive, energetic, and genuinely connected to the event itself. Approach: The entire creative direction was built around the intensity and emotion of Carnival. I wanted the identity to capture the feeling of nightlife, music, movement, and celebration, while still maintaining the bold personality already associated with RED Burger. Strong contrasts, dramatic lighting, and immersive visuals helped shape an experience that felt alive rather than purely promotional. More than designing a branded space, the intention was to create a place people would emotionally connect with during the event, something memorable that blended entertainment, social interaction, and the brand’s visual universe into one cohesive experience. The project ultimately helped position RED Burger not just as a food franchise, but as a brand capable of participating in culture, entertainment, and lifestyle in a more meaningful way.