STYX eSports

Context STYX eSports was a deeply personal project created during the time I founded and managed my own eSports team. More than just designing a visual identity, the project became an opportunity to build an entire brand universe from the ground up, shaping how the team looked, communicated, and connected with its audience across every platform. Approach Because I was directly involved with the team, the creative direction came from a genuine understanding of gaming culture and the energy surrounding competitive eSports communities. I wanted the brand to feel intense, recognizable, and immersive, while still maintaining a level of consistency that could position the team as something more professional and established. I developed the full visual identity and produced all of the team’s content, from social media pieces to promotional materials and match-related communication. The visual language combined darker tones, high contrast, and bold typography to reflect the competitive atmosphere of the scene, while motion, composition, and graphic elements helped create a stronger sense of personality and presence online. More than a design exercise, STYX became a hands-on experience in building a brand in real time, balancing strategy, community engagement, and visual storytelling through a project I was personally connected to.